Archive for June 23rd, 2011

Father’s Day For Single Black Moms: Going Too Far?

June 23, 2011

On the heels of my Father’s Day post discussing why I, as a single mom,┬ádo not want Father’s Day greetings, we get the news that Hallmark Cards is marketing a Father’s Day card specifically aimed at single black mothers.

This is problematic for any number of reasons. But even if you agree with the practice of single mothers celebrating Father’s Day, why target black single moms? Is this stereotyping? Smart marketing? Or an uneasy mix of both?